According to a third report, the permanent seat license was invented in 1993 by Charlotte`s sports marketing agent, Max Muhleman. Muhleman is considered the founder of the first PSLs at Charlotte Carolinas Stadium. The idea began as “Charter Seat Rights,” an idea Muhleman suggested to Charlotte Hornets owner George Shinn to reward those who bought permanent cards and helped Shinn get the team in the 1980s. Hornets permanent cardholders got these rights for free, but people sold them as merchandise. This gave Muhleman the idea of using a similar concept that fans would pay to finance the stadium.  Seat licenses received different names. The most common term in North America is personal seat licensing and bonds in Europe. Disputes over the condition of the leased place and disputes between Rams` owners and St. Louis City management eventually led the Rams back to Los Angeles.  Supporters who had obtained a personal seat licence were still 9 years old on their original contract and filed a group action in February 2016. In 2019, U.S. District Judge Stan Kroenke and the Los Angeles Rams ordered a partial refund to the former St. Louis Rams` personal licensees, under the terms of a June 2019 deal.
In 1995, the Los Angeles Rams moved from Los Angeles to St. Louis  and granted personal seating licenses. Because each PSL corresponds to a specific seat, the venue operator may charge different prices for each seat. From the supporter`s point of view, the need to search for an open seat in a packed stadium has escaped a certain seat. Newly built sports facilities often offer PSLs to pay off debts incurred during the construction of the venue. Opponents of PSLs see this as another way to increase the price that fans should afford to visit the venue. According to a second report, the permanent seat license was invented in January 1987 by Rick Ohanian, architect Rick Ohanian of Columbus, Ohio. Ohanian outlined his plan in a letter to the publisher of Columbus Dispatch, published on March 2, 1987, entitled “Ticketbond is Answer to Financing Proposed Facility.”  According to a report, the first personal licensing plan was developed in 1986 at Stanford University by legendary tennis coach Dick Gould.
  In search of funding for a new tennis stadium, Gould came up with the idea of selling the rights to the seats, a licensing plan under which the buyer`s name is engraved in the seat, and the buyer has the right to have the first choice for tickets for each event in the stadium. In 1969, the Dallas Cowboys financed the construction of Texas Stadium in Irving with stadium obligations.